Post by rahim on Jan 31, 2024 11:12:25 GMT
Several things must happen in real time:The visitor's 360° customer profile must be updated in real time with the data from their shop visitThe 360° customer profile must be evaluated in real time, the segmentation model must be recalculated and the visitor assigned to a segmentThis segment assignment must be available in the 360° customer profile or for triggers in real timeThe tool for playing out the appropriate content must be triggered in real time via a trigger so that it plays it out in the right placeWith the Customer Data Platform this is not a problem. The CDP itself cannot produce or display any content.
However, you can control a corresponding tool with DB to Data the necessary information in real time and display the appropriate content. The content is not about ads, but about product information, information about promotions or discounts, white papers to download, personalized emails, etc.Marketing or sales clouds typically do not have this real-time loop. Some providers, such as Adobe, make certain data available in real time in reports or data management platforms. However, the latter are only used to display ads.Best of breedWith cloud solutions you are tied to a specific system. Maybe the provider of a marketing cloud is optimal and fits your own marketing requirements perfectly.
In order to benefit from the cross-cloud, system-specific 360° customer view, it may make sense to use the sales cloud from the same provider. But then it can happen that the tools in this sales cloud do not fit the needs of the sales team. Or the Marketing Cloud is perfect for the marketing team in Switzerland, but not for the marketing team in France. Such cases always involve compromises that the company has to make.Best-of-breed can be implemented with a CDP. The best possible solution can be implemented for every application area and every team. The heterogeneity of the system landscape is not a problem because the.