Post by account_disabled on Feb 20, 2024 4:59:29 GMT
Google Analytics 4 presents the measurements we call "Goals" in Universal Analytics as conversions. We see that not only the name has changed, but also many new changes have been made in target measurements, which is one of the most important measurements for us in GA4. In this article, we will examine the concept of conversion and what we need to pay attention to in conversion setups. In the old Analytics version, we could define a maximum of 20 targets. In GA4, this number appears as 30. We can have a maximum of 30 conversion events in each GA4 data stream. This number is evaluated as 50 if we are using GA4 360. Speaking of events, it should be noted that since every action is an event in GA4, our conversions are also events.
Along with the conversions we will create ourselves in GA4, there are some conversion events Greece Phone Number built into GA4. Let's take a look at them first. Internal Conversion Events There are some internal conversion events within each GA4 property. Most of these events are related to mobile applications and each of them is named as follows; purchase (web and app) first_open (app only) in_app_purchase (app only) app_store_subscription_convert (app only) app_store_subscription_renew (app only) To activate the Purchase event, a series of advanced setup is required. Since it is related to e-commerce, we can say that it is a subject that we can cover comprehensively in a separate blog post. How to Create Conversion? To create a conversion, you must first create an event. Basically, if we want to follow a final page, we can create this event via the GA4 panel. If we want to do more advanced tracking, we will need to create this event by GTM.
Let's assume that we have a classical form, and when this form is sent successfully, the user is directed to siteadi.com/tesekkurler page. If we want to track every user who comes to this page, we need to follow the steps below. First, let's go to Configure > Events from our GA4 panel and then click the "Create Event" button. On the page that opens, we will be greeted by the "Custom Events" section. In this section, let's start creating the event that we will define as conversion by clicking "Create" again. Let's specify a name in lowercase letters in the "Custom Event Name" section. If a name consisting of two or more words will be entered, do not forget to use an underscore "_" in between. In my example, I set the event name to “thanks”.
Along with the conversions we will create ourselves in GA4, there are some conversion events Greece Phone Number built into GA4. Let's take a look at them first. Internal Conversion Events There are some internal conversion events within each GA4 property. Most of these events are related to mobile applications and each of them is named as follows; purchase (web and app) first_open (app only) in_app_purchase (app only) app_store_subscription_convert (app only) app_store_subscription_renew (app only) To activate the Purchase event, a series of advanced setup is required. Since it is related to e-commerce, we can say that it is a subject that we can cover comprehensively in a separate blog post. How to Create Conversion? To create a conversion, you must first create an event. Basically, if we want to follow a final page, we can create this event via the GA4 panel. If we want to do more advanced tracking, we will need to create this event by GTM.
Let's assume that we have a classical form, and when this form is sent successfully, the user is directed to siteadi.com/tesekkurler page. If we want to track every user who comes to this page, we need to follow the steps below. First, let's go to Configure > Events from our GA4 panel and then click the "Create Event" button. On the page that opens, we will be greeted by the "Custom Events" section. In this section, let's start creating the event that we will define as conversion by clicking "Create" again. Let's specify a name in lowercase letters in the "Custom Event Name" section. If a name consisting of two or more words will be entered, do not forget to use an underscore "_" in between. In my example, I set the event name to “thanks”.