Post by account_disabled on Mar 4, 2024 7:19:28 GMT
Photo Video Stories Carousel (Gallery) The time has finally come when you need to advertise on Instagram. Well, but what kind of advertising? Photos or videos? A classic square photo, a post-carousel or a rectangular image? And what size should be chosen for advertising images on Stories? In this article we provide you with answers to all your questions about how to choose an advertising format that works. Photo From March to September 2017 the number of advertisers on Instagram doubled from one to two million, once again demonstrating the efficiency of advertising on this social network. Initially, the platform only allowed you to publish one photo per post, and this format is still the most popular, so it's a good idea to start here. There are 3 ways to publish single-post advertising photos: Album format allows you to publish an image of 1200 * 628 pixels with an aspect ratio of 1.91:1.
According to research by the Chicago School of Media Theory , this method Germany Phone Number is perfect for photos of mountains, steppes, prairies and enchanting natural scenery in general. Additionally, the mono-photo format works well for coffee shops, restaurants and bars to show interiors to potential customers, or publications and websites for which it is more advantageous to show a wide image. An excellent example is the advert from The Economist: Classic square format – an obvious choice for lovers of the classics. Square images show objects in a very functional way, but in general it is excellent for practicing any type of advertising. The minimum recommended dimensions are 1024 * 1024 pixels: And who would we be without portrait photos? For this type of advertising we recommend the 600 * 750 format with a 4:5 aspect ratio.
This format is gradually replacing the classic square format, as it allows you to place advertising posters and display tall objects effectively, like this one: Video Here the aspect ratio is the same as for image posts. The aspect ratio of video format albums is 1.91:1 and the minimum image size should not be less than 600 * 315 pixels. Each video can last from 3 to 60 seconds: The minimum format for a square format video is 600 * 600 pixels: Vertical format video. The dimensions are 600 * 750 pixels, the aspect ratio is 4:5: Stories Your future Gen Z customers see more stories than regular posts, and it's not just because of Instagram's new algorithm. After the launch of Snapchat, Stories appeared on practically every social network: now they can be found on Facebook, WhatsApp and a lot of other platforms. Speaking of which, Instagram Stories are 3x more popular than Snapchat pop-ups. The recommended format for Ad Stories is 1080 pixels wide and 1920 pixels tall. The aspect ratio: 9:16. Advertising posts can be published in .
According to research by the Chicago School of Media Theory , this method Germany Phone Number is perfect for photos of mountains, steppes, prairies and enchanting natural scenery in general. Additionally, the mono-photo format works well for coffee shops, restaurants and bars to show interiors to potential customers, or publications and websites for which it is more advantageous to show a wide image. An excellent example is the advert from The Economist: Classic square format – an obvious choice for lovers of the classics. Square images show objects in a very functional way, but in general it is excellent for practicing any type of advertising. The minimum recommended dimensions are 1024 * 1024 pixels: And who would we be without portrait photos? For this type of advertising we recommend the 600 * 750 format with a 4:5 aspect ratio.
This format is gradually replacing the classic square format, as it allows you to place advertising posters and display tall objects effectively, like this one: Video Here the aspect ratio is the same as for image posts. The aspect ratio of video format albums is 1.91:1 and the minimum image size should not be less than 600 * 315 pixels. Each video can last from 3 to 60 seconds: The minimum format for a square format video is 600 * 600 pixels: Vertical format video. The dimensions are 600 * 750 pixels, the aspect ratio is 4:5: Stories Your future Gen Z customers see more stories than regular posts, and it's not just because of Instagram's new algorithm. After the launch of Snapchat, Stories appeared on practically every social network: now they can be found on Facebook, WhatsApp and a lot of other platforms. Speaking of which, Instagram Stories are 3x more popular than Snapchat pop-ups. The recommended format for Ad Stories is 1080 pixels wide and 1920 pixels tall. The aspect ratio: 9:16. Advertising posts can be published in .