Post by mdsafihasan6 on Mar 7, 2024 6:06:55 GMT
It might seem simple, but one of the best things you can do when working on your website's SEO is to spend some time analyzing your competitors' SERPs after you've found the keywords you need to optimize your site for. Take a moment to write a list of the companies you consider your competitors. Without turning to Google, for now. But then let's stop for a moment and address something. Your competitors in SERP are not necessarily your offline competitors. These could be included, but there are probably others as well. To put it simply, you need to know who (and what) you're competing with for the top spot, so you can adjust your approach accordingly. Let's say you want to rank for "divorce lawyer in Milan". If we look at the SERP (search engine results page) for this search term, we see: gif lawyer.gif GIF Probably not what you expected to see, right? Let's say you expected to see a list of lawyers.
Long gone are the days when Google only ranked businesses. Today, Google aims to return the Venezuela Phone Number best results for users, and that doesn't always mean ten links to different businesses. Here we see a mix of: Lists of lawyers Generic lists Legal practices (business) And there are map listings in addition to the top organic results. Seeing who you're competing against can help you figure out where to put your efforts. It's important that you analyze the SERPs for your target keywords to understand what's already ranking and how you need to structure your site and its pages. When doing your research, try to determine whether a company's homepage or its internal pages ranked. From the SERP we just looked at, we can see that it is mainly the lawyers home page that ranks. There are also a couple of results that show how one of their internal pages ranks.
You should also invest some time looking at pages ranked by companies like yours and start building an overview of the content they cover. If you need help finding out what keywords your competitors are ranking for in the SERPs, take a look to our Organic Search tool . You'll be able to see where your competitors are ranking and strategize to start taking top spots for relevant keywords. Outperform your competitors and improve your ranking Find out more → ADS illustration 4. Plan your site structure and pages Once you've identified the keywords you want to rank for, you need to plan the right structure for your site and decide how to optimize it. This means coming up with a plan for the pages you'll need to create (or the ones you already have) to rank for the terms you want to rank for. Here the general rule is to be guided in some way by keyword research, but also by common sense.
Long gone are the days when Google only ranked businesses. Today, Google aims to return the Venezuela Phone Number best results for users, and that doesn't always mean ten links to different businesses. Here we see a mix of: Lists of lawyers Generic lists Legal practices (business) And there are map listings in addition to the top organic results. Seeing who you're competing against can help you figure out where to put your efforts. It's important that you analyze the SERPs for your target keywords to understand what's already ranking and how you need to structure your site and its pages. When doing your research, try to determine whether a company's homepage or its internal pages ranked. From the SERP we just looked at, we can see that it is mainly the lawyers home page that ranks. There are also a couple of results that show how one of their internal pages ranks.
You should also invest some time looking at pages ranked by companies like yours and start building an overview of the content they cover. If you need help finding out what keywords your competitors are ranking for in the SERPs, take a look to our Organic Search tool . You'll be able to see where your competitors are ranking and strategize to start taking top spots for relevant keywords. Outperform your competitors and improve your ranking Find out more → ADS illustration 4. Plan your site structure and pages Once you've identified the keywords you want to rank for, you need to plan the right structure for your site and decide how to optimize it. This means coming up with a plan for the pages you'll need to create (or the ones you already have) to rank for the terms you want to rank for. Here the general rule is to be guided in some way by keyword research, but also by common sense.