Post by account_disabled on Mar 10, 2024 5:45:29 GMT
Texts accompany people throughout their customer journey : they can guide them and lead them to the result, or confuse them, and create an unpleasant experience that they will not want to repeat. However, the efficiency and effectiveness of our contents is linked to many factors, and in particular to the ability of those who write the words of the digital interfaces to understand the emotions and thoughts of the people who use our products and services . Word designer Design is not just a graphic image, but also words, written communication: anyone who writes texts and microtexts for websites and apps is therefore a designer of words. In recent years there has been a lot of talk about UX Writing, that is, the experience we have when we are users, or when we use the texts of digital services and products.
Verbal user experience involves everyone : we are word designers when we India Mobile Number Data create content that expresses the voice and intention of the brand or product, but that also respects readers as human beings who have emotions, thoughts and mental models. In particular, emotions can make an experience more or less pleasant and mark the basis of a trusting relationship, or its end. material-complete-emotion-driven-design Anxiety, our guiding emotion Many have experienced this situation: we are in a hurry, we are late, we don't have the train ticket that will take us home. To do this, we need to enter data into an app. The dominant emotion of that moment is anxiety, more or less intense. If the app asks us for information that we don't have, such as a password that we don't remember, our anxiety will become unbearable and will prevent us from carrying out any action clearly.
We will find ourselves having to create a new password, choose it while trying to avoid making mistakes as time passes. The amount of data to be entered and the quality of the texts that guide us in this operation can make the difference. If the app took into account how I feel and offered me texts capable of helping me in a simple way, I would feel much easier: I could complete the process with an emotion of relief, therefore positive. As we often write in the book " Emotion driven design " (Apogeo 2020), anxiety is our guiding emotion, that is, one of the most pervasive in our digital experience and beyond. Yet, most websites seem not to take this into account, or only remember it when this emotion can be used to promote a sale. Creating digital experiences tailored to the people who will use them has a double advantage: it generates a virtuous circle .
Verbal user experience involves everyone : we are word designers when we India Mobile Number Data create content that expresses the voice and intention of the brand or product, but that also respects readers as human beings who have emotions, thoughts and mental models. In particular, emotions can make an experience more or less pleasant and mark the basis of a trusting relationship, or its end. material-complete-emotion-driven-design Anxiety, our guiding emotion Many have experienced this situation: we are in a hurry, we are late, we don't have the train ticket that will take us home. To do this, we need to enter data into an app. The dominant emotion of that moment is anxiety, more or less intense. If the app asks us for information that we don't have, such as a password that we don't remember, our anxiety will become unbearable and will prevent us from carrying out any action clearly.
We will find ourselves having to create a new password, choose it while trying to avoid making mistakes as time passes. The amount of data to be entered and the quality of the texts that guide us in this operation can make the difference. If the app took into account how I feel and offered me texts capable of helping me in a simple way, I would feel much easier: I could complete the process with an emotion of relief, therefore positive. As we often write in the book " Emotion driven design " (Apogeo 2020), anxiety is our guiding emotion, that is, one of the most pervasive in our digital experience and beyond. Yet, most websites seem not to take this into account, or only remember it when this emotion can be used to promote a sale. Creating digital experiences tailored to the people who will use them has a double advantage: it generates a virtuous circle .