Post by account_disabled on Mar 13, 2024 5:19:08 GMT
While online videos are already driving traffic for a number of brands, the real explosion will occur by 2019. Videos are predicted to account for half of all internet traffic. Video content has an interaction ratio, compared to photographic content, of more than 60% on Facebook and more than 20% on Instagram . These are the conclusions of the “ L2 Digital IQ Index: Fashion 2015 ” report which analyzed the major brands in the fashion sector. “If it can be written, or thought, it can be filmed” – Stanley Kubrick “Videos are much more engaging to drive purchase than a static ad. They attract the public, invite them to try the product and to consider it,” said Elizabeth Elder , research associate at L2 . “The cost of producing videos is higher than other types of content, however, the investment is worth it. Studies have shown that the click-through-rate of a video ad is 17 times higher than that of a static ad.
Furthermore, with the increase in users accessing social Find Your Phone Number platforms via smartphones, mobile marketing will become increasingly important for brands that want to remain competitive. Currently, brands are not using video as their primary medium.” google videosAccording to Google studies , 81% of individuals aged between 18 and 34 own a smartphone . 98% of the 1,519 respondents said they use smartphones to watch video content. A few weeks ago this content from a Facebook page regarding a travel app demonstrated the potential of a video that can induce those who watch it to share. This video managed to generate 50 million views and over one million shares .
The credit also goes to some clever tricks, such as the ease of understanding for any language, the stunning images, the evocative music and the format that is better suited to smartphones. Incredible, if we think that, in reality, the video was created without a video camera, but using exclusively a video editing program. ( more information here ) “The power of video content lies in the fact that, with zero budget, it can compete with a TV commercial and beat it in numbers!” – Ashish Chopra Another small example of the ability of visual content to obtain interactions are the screenshots taken from the Gucci Facebook page . You can see the difference between two posts, published one day apart from each other. The first, a gallery of 65 photographs, obtained 3355 likes and 693 shares. The second, published the following day in video format, managed to obtain 35,000 likes and over 7,000 shares.
Furthermore, with the increase in users accessing social Find Your Phone Number platforms via smartphones, mobile marketing will become increasingly important for brands that want to remain competitive. Currently, brands are not using video as their primary medium.” google videosAccording to Google studies , 81% of individuals aged between 18 and 34 own a smartphone . 98% of the 1,519 respondents said they use smartphones to watch video content. A few weeks ago this content from a Facebook page regarding a travel app demonstrated the potential of a video that can induce those who watch it to share. This video managed to generate 50 million views and over one million shares .
The credit also goes to some clever tricks, such as the ease of understanding for any language, the stunning images, the evocative music and the format that is better suited to smartphones. Incredible, if we think that, in reality, the video was created without a video camera, but using exclusively a video editing program. ( more information here ) “The power of video content lies in the fact that, with zero budget, it can compete with a TV commercial and beat it in numbers!” – Ashish Chopra Another small example of the ability of visual content to obtain interactions are the screenshots taken from the Gucci Facebook page . You can see the difference between two posts, published one day apart from each other. The first, a gallery of 65 photographs, obtained 3355 likes and 693 shares. The second, published the following day in video format, managed to obtain 35,000 likes and over 7,000 shares.