Post by account_disabled on Jan 8, 2024 6:00:03 GMT
” Kevin Reid, Senior Training Consultant 5. Analytical Skills Intuition and persuasion skills are important, but backing up what you’re saying is also crucial. When you can, leveraging analytics can really help you make your case for any campaign or strategy. Analytical skills can range from being able to set up and understand the output of social media campaigns, lead management systems, Google Analytics 4, and many other programs. But from a 'soft skill' perspective, you should also be able to interpret these analytics, to generate actionable insights. This is a skill that doesn’t come naturally for some people so if you're weak in this area, it's time to practice. You can get guidance and tips from expert walkthroughs (like this one on Excel) or our webinar with Clark Boyd on data visualization. 6. Get Comfortable with Technology Digital marketers must be comfortable with technology; it’s a crucial part of the job description.
It would be difficult to run any digital campaign without a good understanding of the key tools required, not least due to the myriad of AI tools now in use. WhatsApp Number From analytics tools to social media, Microsoft Office, project collaboration tools, and more, technology is an inescapable part of digital marketing. But there are a lot of tools and platforms out there, so you need to identify the ones that you need to excel in your role. For example, let's say you're a social media marketer. You can use tools for scheduling, social listening, or content creation. The key is to do some research and see what tools will make your life easier and do exactly what you need. Often, there are free trials for you to see what the platform offers or read reviews from other marketers. Essential digital marketing tools Essential digital marketing tools 7. Adaptability Successful digital marketers always work to keep themselves relevant in the industry.
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This means they have the ability to adapt and change - even if that means moving away from (or editing) tactics that they have used for years. The end result of any change should be to better meet the needs of your customers and prospects, and these needs may change every year. Holding onto the same strategies, tactics, and beliefs doesn’t serve any marketer or business well. Just think about how quickly algorithms - social media and search engines - change. Every tweak to an algorithm means that your content may go from the #1 ranking on Google to page 2 in the blink of an eye. Or an infographic you relied on for driving traffic is downgraded in favor of video content. You need to be willing to unlearn what you 'know' and make mistakes, then remember to learn from them! Don’t be afraid of change or new things, and keep moving. 8. Multitasking As a digital marketer, it’s unlikely you’re ever working on just one project at a time. This job is all about multitasking, so practice building your skills in this area. Many marketers wear a lot of hats, especially on small teams where you need to be able to dip in and out of various specialties.
It would be difficult to run any digital campaign without a good understanding of the key tools required, not least due to the myriad of AI tools now in use. WhatsApp Number From analytics tools to social media, Microsoft Office, project collaboration tools, and more, technology is an inescapable part of digital marketing. But there are a lot of tools and platforms out there, so you need to identify the ones that you need to excel in your role. For example, let's say you're a social media marketer. You can use tools for scheduling, social listening, or content creation. The key is to do some research and see what tools will make your life easier and do exactly what you need. Often, there are free trials for you to see what the platform offers or read reviews from other marketers. Essential digital marketing tools Essential digital marketing tools 7. Adaptability Successful digital marketers always work to keep themselves relevant in the industry.
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This means they have the ability to adapt and change - even if that means moving away from (or editing) tactics that they have used for years. The end result of any change should be to better meet the needs of your customers and prospects, and these needs may change every year. Holding onto the same strategies, tactics, and beliefs doesn’t serve any marketer or business well. Just think about how quickly algorithms - social media and search engines - change. Every tweak to an algorithm means that your content may go from the #1 ranking on Google to page 2 in the blink of an eye. Or an infographic you relied on for driving traffic is downgraded in favor of video content. You need to be willing to unlearn what you 'know' and make mistakes, then remember to learn from them! Don’t be afraid of change or new things, and keep moving. 8. Multitasking As a digital marketer, it’s unlikely you’re ever working on just one project at a time. This job is all about multitasking, so practice building your skills in this area. Many marketers wear a lot of hats, especially on small teams where you need to be able to dip in and out of various specialties.