Post by account_disabled on Jan 9, 2024 5:19:53 GMT
Keep the old site "alive" If possible, leave the previous site online with a private web address. Make your site inaccessible to search engine bots. It's best to use some form of HTTP authentication, but being able to go back to the old site in case of problems can be invaluable. Some pages of the site may be saved in the web archive, but it is much better to have access to the full version. Save indexing data Keep indexing data of the old site, even if it is available at a temporary URL.
Screaming Frog is great for this, and if you need to do some data analysis, you can download the indexing results of the old site. , leave everything, including URLs, in place. If you manage to keep your URL structure and page names consistent, the likelihood of problems will be greatly reduced. If you can't do without changes, make them. But do it only if necessary to achieve better results. Avoid change just for the sake of change. However, there is no need to keep items that don't work.
Set up a 301 redirect Redirecting from old URLs to new ones should be at the top of your to-do list. Whenever possible, store content on duplicate URLs when redesigning your site. For example, performing a redesign on WordPress or Shopify allows you to preserve your URL structure. This should be strived for. If you can't save the structure, create a table with all the URLs from the old site and the new site. This will help implement and test the 301 redirect. After launching the new site, you should index from the old list of URLs (saved indexing results will come in handy again) to make sure that 301 redirects from all pages are working correctly.
Screaming Frog is great for this, and if you need to do some data analysis, you can download the indexing results of the old site. , leave everything, including URLs, in place. If you manage to keep your URL structure and page names consistent, the likelihood of problems will be greatly reduced. If you can't do without changes, make them. But do it only if necessary to achieve better results. Avoid change just for the sake of change. However, there is no need to keep items that don't work.
Set up a 301 redirect Redirecting from old URLs to new ones should be at the top of your to-do list. Whenever possible, store content on duplicate URLs when redesigning your site. For example, performing a redesign on WordPress or Shopify allows you to preserve your URL structure. This should be strived for. If you can't save the structure, create a table with all the URLs from the old site and the new site. This will help implement and test the 301 redirect. After launching the new site, you should index from the old list of URLs (saved indexing results will come in handy again) to make sure that 301 redirects from all pages are working correctly.