Post by tonima5 on Jan 18, 2024 10:50:58 GMT
information about licenses, achievements and awards, contacts, information about those responsible for the site and content, markup. Evaluate link promotion : conduct an audit of the link mass, remove “bad” links, work out a link strategy. Work with advertising : evaluate the number and types of advertising on the site, make sure it is unobtrusive and relevant. Analyze reviews : study reviews on third-party sites, add the ability to leave them on the site, work with negativity, motivate customers to share positive reviews. Block No. 2. Expertise of the authors Objectively evaluate the expertise of the authors : who writes the content for your site, whether this author is really an expert, what texts of the author have already been published and what result this content gave, place information about the author/authors on the site, add a photo.
Create pages about the authors : set aside a separate section or page Email Marketing List for this, implement the schema.org/Person markup. Process published articles: add authorship to texts that do not have it indicated, provide a link to the author/authors page. Block No. 3. Working with content Work on the content and design: evaluate the quality of the text and find what you would like to improve, double-check all internal links, decipher complex terms (if any), use schema.org/reviewedBy markup, modify the text so that it covers the topic as fully as possible, remove outdated ones information and add relevant information, improve the structure, double-check the material for grammatical, spelling and stylistic errors. Improve underperforming pages : find all the pages that sank in the search results and save the content from them, improve it and publish it again, taking into account the previous recommendations. Work with comments : remove spam if there is any, appoint a responsible person who will respond to user comments.
Important! If we are talking about a medical website, we need to make sure that it contains high-quality and informative service cards, doctor pages with their photos and licenses, information about the management, a Question and Answer page, a privacy policy, cookies, etc. Block No. 4. Technical optimization Check the site's performance using the following parameters: Pop-ups and other pop-up windows do not overlap the main content and do not interfere with interaction with the web resource. All site pages are opened using the secure HTTPS protocol (a redirect from HTTP to HTTPS is configured). The mobile version of the resource works correctly. Page titles and descriptions are unique. There are no duplicate pages, redirects are configured correctly. The server response codes are configured, the links return 200, there are no 4xx errors. The site loads quite quickly, ideally in 1-3 seconds. And don’t forget to monitor Google’s ranking algorithm updates. As a rule, the search engine releases at least several major updates per year, which can cause your site's position to sag.
Create pages about the authors : set aside a separate section or page Email Marketing List for this, implement the schema.org/Person markup. Process published articles: add authorship to texts that do not have it indicated, provide a link to the author/authors page. Block No. 3. Working with content Work on the content and design: evaluate the quality of the text and find what you would like to improve, double-check all internal links, decipher complex terms (if any), use schema.org/reviewedBy markup, modify the text so that it covers the topic as fully as possible, remove outdated ones information and add relevant information, improve the structure, double-check the material for grammatical, spelling and stylistic errors. Improve underperforming pages : find all the pages that sank in the search results and save the content from them, improve it and publish it again, taking into account the previous recommendations. Work with comments : remove spam if there is any, appoint a responsible person who will respond to user comments.
Important! If we are talking about a medical website, we need to make sure that it contains high-quality and informative service cards, doctor pages with their photos and licenses, information about the management, a Question and Answer page, a privacy policy, cookies, etc. Block No. 4. Technical optimization Check the site's performance using the following parameters: Pop-ups and other pop-up windows do not overlap the main content and do not interfere with interaction with the web resource. All site pages are opened using the secure HTTPS protocol (a redirect from HTTP to HTTPS is configured). The mobile version of the resource works correctly. Page titles and descriptions are unique. There are no duplicate pages, redirects are configured correctly. The server response codes are configured, the links return 200, there are no 4xx errors. The site loads quite quickly, ideally in 1-3 seconds. And don’t forget to monitor Google’s ranking algorithm updates. As a rule, the search engine releases at least several major updates per year, which can cause your site's position to sag.